The Merchant in Salem
With a nod toward history and the promise of modern amenities, The Merchant fits right into Salem.
Interior designer Rachel Reider used rich jewel tones throughout the inn.
photo by eric roth
In 1789, Salem merchant Joshua Ward was granted the rare honor of a visit to his home by then-president George Washington. The home where Washington spent a night was originally constructed in 1784, centrally located on Salem’s Washington Street. Remarkably, the building has remained under the control of private owners throughout its lifetime. “I’m constantly surprised that a building with so much rich history is privately-owned, and not a museum,” says current owner. Waller and his wife, Kim, opened the home to the public in November 2015 in its current incarnation: the historic Merchant Inn, which honors Ward’s legacy with a playful tagline: “Rum, Pepper, and a little bit of mystery.”
The Merchant Inn represents the best of what Salem has to offer: a sense of history and gravitas melded with modern amenities and a contemporary reimagining of the space, thanks to an extensive renovation by Waller and a variety of local craftsmen. “The project was really a labor of love,” says Waller. “It’s such an amazing building, and everyone who worked on it really appreciated the history.” The renovation maintained the home’s historical treasures, including the characteristically Salem McIntyre staircase and woodwork and original fireplaces in the hotel’s common room, complete with firebacks said to have been created by Paul Revere. The idea was to maintain the building’s character “while also making it appeal to the modern-day traveler,” says interior designer Rachel Reider, who collaborated with Waller to create the inn’s luxe interior.
The blend of classic and contemporary is most obvious in the guest lounge, where “rich jewel-tone fabrics are paired with more modern-day furniture frames,” Reider explains. “The juxtaposing of old and new come together to create a very layered, warm, and inviting atmosphere for guests to gather.” The lounge has become a popular place for guests to relax in the mornings and evenings, according to Merchant manager Jennifer Rein. “We encourage guests to grab a bottle of wine and cheese or dessert from one of the local shops to bring back to the lounge,” she says. “It’s a wonderful way for guests to enjoy our space while supporting other local businesses.” The lounge is often the first sight visitors see upon entering—its bold, rich design sets a welcoming tone that guests continue to experience throughout their stay.
The hotel’s 11 comfortable, well-appointed rooms vary in size and shape, but never in quality; each queen-deluxe and king-deluxe room has its own bold décor, high-end furnishings and bed linens, and spa-like bathroom with heated floors. The Washington Room, where the president is said to have stayed in 1789, draws guests with a patriotic streak; keeping with the American theme, an antique eagle wall decoration—sourced from from APH Waller & Sons, an Essex antique dealership owned by Todd Waller’s father—sits above the fireplace. The Lark Suite, nestled into the eaves, offers a serene, private experience that often attracts honeymooners and other happy couples, according to Rein. “It’s a really intimate hideaway,” she explains. “There are some fun nooks and crannies, and the light color scheme makes it feel cozy but not cramped.” A luxurious king bed and spa-like bath with a shower and freestanding soaking tub enhance the exclusive feel of the suite, and Waller and Rein have big plans for the room’s skylight, which opens onto the home’s original widow’s walk. “We hope to add a ladder from the suite through the skylight, to open the widow’s walk into a private roof deck for guests in the suite,” says Rein.
While the inn’s timeless design and historical importance are part of its charm, The Merchant’s most memorable characteristic is the unparalleled customer service that Waller and Rein provide. Hotel collective Lark Hotels, a group that manages boutique hotels throughout New England and California, serves as The Merchant Inn’s management group; the collaboration was “natural,” for Waller. “My number one priority has always been customer service,” he explains. “Lark Hotels has the same focus.” The Merchant takes the Lark promise to heart: “Amenities you desire. Service you’ll remember. A touch of mischief.”
An additional deck on the second floor, open to all guests, is one of the many amenities offered to Merchant guests, who can also enjoy coffee, cold beverages, and healthy snacks at any time during their stay. This year, the couple will introduce a small plates for breakfast, a tapas-like twist on the typical continental spread. Rein and Waller, both long-time locals, are always happy to provide recommendations for restaurants, museums, or North Shore historical landmarks. “There are so many riches in this area for guests to enjoy,” notes Rein. “We’re so excited for our first summer, when guests will be able to get out on the water and enjoy Salem’s maritime culture and history.”
From the start, The Merchant has engaged with Salem’s present as much as with its past; “One of Salem’s greatest benefits is its diverse community of individuals and businesses,” says Waller. “As a central hub of the North Shore, Salem has all the amenities of Boston but at much lower [prices]. Salem’s hospitality industry has really thrived in recent years, and I’m so excited The Merchant can be a part of that.”