Boat-Sharing Expanding in Wicked Tuna Territory

Boatsetter, Uber of marine industry, connects with local marina




Photo by Elise Sinagra

Boat-sharing is becoming more popular among the marine industry and has now found its way into Wicked Tuna territory as Cape Ann’s Marina Resort partners with industry leading company, Boatsetter.

Boatsetter, which connects boat owners to renters, provides new boating options for those who desire an on-the-water experience, from a simple relaxed cruise on the river, an afternoon on a sandbar, whale watching or coastal or deep water fishing, but do not want to take on boat ownership.

“Our online platform connects boat owners and captains to renters all over the world, and we are making boating accessible to anyone anywhere,” said Pablo Vidal, chief marketing officer of Boatsetter.com, which combines the rental mechanics of Airbnb with the on-demand labor dynamics of Uber. “Boatsetter is not just a boat rental company, we provide an unforgettable experience where we connect renters to a boat owner and captain so they can find the right recreational family or fishing boat and get out on the water.”

Cape Ann’s Marina Resort is owned by a brother and sister who recognize the demand of people who want to experience their waterways and have access to such fun. Whether it's people sitting at their restaurant or deck bar, gazing at the boating traffic from their hotel room, or coming back from an awesome day on the water, they want to assist in providing such experiences.

“We are excited about the opportunities Boatsetter provides to help us expand participation in boating here on the North Shore and beyond. With peer-to-peer boating, our guests and members of the entire community will find boating more accessible and more affordable,” explained Tobin Dominick, co-owner of Cape Ann’s Marina Resort. “We're confident that Boatsetter's focus on safety and compliance means anyone choosing to rent out their boat or to charter a boat through the platform will find the experience to be easy and safe.”

The owners formed a partnership with Boatsetter to bring leading edge technology and benefits of the peer-to-peer sharing industry not only to their tenants who own boats, but the surrounding community of Gloucester and the North Shore.

Tenants, marinas and surrounding community boat owners can benefit from joining the ranks of Boatsetter.  Cape Ann’s Marina Resort will be the first location in the area to benefit being an early adopter of the boat-sharing community. Benefits include but aren’t limited to:

-Tenant retention

-Offset boat ownership costs

-Increased sales of fuel, maintenance and services

-Increased hotel and restaurant revenue

-Contribution to the growth of boating by making it more accessible

The startup is continuing to grow as a part of the $121 billion marine industry and is looking for boat owners, captains, marinas, yacht clubs, hotels and resorts in and around Boston and Gloucester to assist in their rapid, worldwide expansion. Boatsetter currently has boats stationed in most large coastal cities, popular lake front attractions, spring break hotspots and Mediterranean honeymoon locations.

Boatsetter recommends reserving a boat with a U.S. Coast Guard licensed captain and before getting underway, to have all boaters file a float plan with a family member or friend, have all of the proper and required safety equipment, wear their life jackets and never operate a vessel under the influence of alcohol or another substance.

Those who are interested in finding a boat or listing their boat for rent, should visit www.boatsetter.com.