Women’s Formal


Editors’ Choice 


Andover, 978-470-3956, cristinasbridal.com

Philosophy: Women should dress in a way that makes them feel confident and beautiful, and not be afraid of dressing up!

What’s New: Velvet is back and better than ever.

Standout Qualities: Luxurious fabrics really are worth it. 

Trend: Simple—let the gown speak for itself!


Readers’ Choice 

Pure Bliss

Newburyport, 978-462-0700, pureblissbridals.com

Philosophy: Whether it is your wedding gown or your prom gown, this is a once-in-a-lifetime experience. Come in, enjoy the relaxed atmosphere, and become part of the Pure Bliss family.

What’s New: Bubbly and Bites appointments. This event is for the bride specifically looking for an intimate bridal or bridesmaid appointment to share with her closest friends and family. These occasions are booked by special request and are held on Sundays or Mondays, or during off-hours while the salon is closed to the public. 

Standout Qualities: A fun and energetic boutique with an impressive selection of gowns at varying price points and sizes. Gowns start at $400 and go up to $4,000. They also have an expanded plus size selection to better serve curvy brides to be.

Trend: Brides have been buying closer to their wedding date. This can cause a problem if there’s limited lead time for a special-order gown. In response, Pure Bliss has increased their outlet section, which now has over 200 dresses.


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