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Northshore Mall, a Simon property, has announced that The Branch Olive Oil Co. and Blue River Diamonds, both locally owned North Shore businesses, as well as ThinkGeek, and Daniel Blaze Shoes are now open. Also, two new dining options have joined Northshore Mall including the newly renovated and remodeled, Legal Sea Foods and the much anticipated Not Your Average Joe’s restaurant.

“We look forward to welcoming these new retailers just in time for the fall and holiday shopping seasons,” said Mark Whiting, General Manager at Northshore Mall. “We continue to invest in retailers and restaurants that appeal to our shoppers, we truly offer something for everyone in the family, and we look forward to these new additions joining our extensive retail and dining mix.”


The Branch Olive Oil Co., Now Open

Locally owned and operated by two Peabody natives, The Branch Olive Oil Co.’s goal is to provide customers with the finest premium olive oils, from gourmet extra virgin olive oil, infused oils, to vinegars in a fun and inviting atmosphere. The Branch Olive Oil Co. also carries local handmade pastas, flavored salts, and a selection of olive oil based beauty products. The Branch Olive Oil Co. is located on the Lower Level, in the Nordstrom wing, next to Burtons Grill.


Blue River Diamonds, Now Open

Blue River Diamonds is also locally owned and operated out of the North Shore and truly cares about the environment, using 95-100% recycled gold in all of their diamond mountings and gemstones. The diamonds are guaranteed to be conflict free, and many of their jewelry lines are manufactured in the United States. The collections available at the Northshore Mall location will include Alex & Ani, Movado, Cape Cod Jewelry Collection, as well as a unique custom bridal design room, and a jeweler’s workbench for jewelry design and repair. All of the sales associates and diamond consultants have a wealth of experience and stand behind the craftsmanship of every single piece of jewelry with the best guarantees and protection plans in the industry. Blue River Diamonds is located on the upper level, next to Nordstrom.


ThinkGeek, Now Open   

ThinkGeek creates unique and authentic product experiences that help stimulate their fans’ imaginations and fuel their geek core. On a mission to create a world where everyone can embrace their inner geek and connect with one another, ThinkGeek started as a place for clever t-shirts and unusual gifts, and has expanded to apparel, functional and fun home and office décor, electronics and gadgets, outdoor and survival gear, collectibles and much more. ThinkGeek also offers an ever-expanding curated collection of exclusive products, headlined by hundreds of mind-blowing inventions created by ThinkGeek’s ‘mad scientists’ at GeekLabs. ThinkGeek is located on the Main Level, near Uniqlo.


Journeys Kidz

Journeys Kidz is an extension of the Journeys store, another Northshore Mall retailer, and is a unique branded kids’ footwear store, targeting children ages 5-12 who like trendy shoes, and accessories, including Sperry, Polo, Vans, DC, Puma, UGG, and Toms.  Whether it’s the skateboard-style footwear display, or the TVs playing cartoons and music Journeys Kidz has a visually exciting atmosphere that is both fun for kids and functional for parents. Journeys Kidz will be located on the main level next to Uniqlo.


Daniel Blaze Shoes carries a variety of women’s and children’s shoes for all occasions at affordable prices. They offer a vast selection with hundreds of shoes on display.  Daniel Blaze Shoes is now open and located in the Sears wing. 


Additionally, Yogibo, known for their comfortable and stylish family of supreme lounge bags has relocated to the main level, near the Children’s Play Area and Journeys has moved to a larger space near Uniqlo and is now open. These new arrivals, relocations, and renovation join the recent opening of Michael Kors, located on the Main Level across from Forever21. 


When visiting Northshore Mall, discover a delicious selection of dining options, including Legal Sea Foods which has recently completed a major renovation. The transformation included an entire remodel of the bar and dining room, and has introduced a new sushi menu that offers a fun twist on Legal’s legendary fanaticism for freshness. The revamped Legal Sea Foods compliments the many dining choices at the mall such as Burtons Grill, Nordstrom’s Café Bistro, The Cheesecake Factory, Chipotle Mexican Grill, P.F. Chang’s China Bistro, Smokey Bones Bar & Fire Grill, and Not Your Average Joe’s. To learn more visit: