Inviting shoppers to revel in springtime florals by the thousands while celebrating Mother’s Day, #FlowerPop, a pop-up experience consisting of bursts of blooms that give back, is coming to MarketStreet Lynnfield this Mother’s Day weekend: May 12 and May 13, 2018. Throughout the weekend, blooms from #FlowerPop will be given away to the first 100 people stopping by each day, and making this Instagram worthy activation a charitable one, $1 will be given to Rosie’s Place, a local non-profit serving women in need, for every social media post using #FlowerPop.
Once onsite, head to MarketStreet Lynnfield’s iconic Hilltop Cows, located in MarketSquare, to find them dressed in over 3,000 fresh blooms. The North Shore’s Salvy the Florist will create MarketStreet Lynnfield’s version of #FlowerPop using roses, lilies, snapdragons, delphinium, tropical and wildflowers, to name a few.
#FlowerPop is created by WS Development, which developed and leased MarketStreet Lynnfield in a partnership with National Development. In addition to MarketStreet Lynnfield, #FlowerPop will come to the Seaport District, The Street (Chestnut Hill), Derby Street Shops (Hingham), and Legacy Place (Dedham) on May 12 and May 13, 2018.
Further details are outlined below:
“From leading national concepts and best of locals, to interactive art installations and programming, each of our shopping destinations prioritizes creating vibrant, onsite experiences that serve their community and tell a story. #FlowerPop is yet another means of delivering on this aspiration. Whether shopping, strolling or brunching this Mother’s Day weekend, it is sure to enhance the moment with fresh, colorful blooms. Most importantly though, we are thrilled to be making this experience all the lovelier by aligning with Rosie’s Place, which has been serving Boston women in need since 1974,” says Lindsay Binette, director of field marketing, WS Development.
“Rosie’s Place is so pleased that WS Development has thought of us and the mothers we serve on Mother’s Day,” said Michele Chausse, Director of Communications, Rosie’s Place. “Donations such as these are critical to our ability to serve more than 12,000 poor and homeless women each year. We are grateful.”
#FlowerPop at Derby Street Shops
92-98 Derby Street Hingham
Riffing on Derby Street’s South Shore locale, over 500 flowers, including roses, carnations, larkspur and waxflower, will anchor down in an adorable white boat, docked near lululemon. Derby Street Shops is working with local florist, Consider the Lilies, to bring #FlowerPop to Hingham.
#FlowerPop at Legacy Place
680 Legacy Place Dedham
Summoning thoughts of carefree beach days, a vintage, 1979 International Scout will be decked out with colorful supertunias along with hydrangeas, coral bells, mandevilla, impatiens and more from Seoane’s Garden Center. The installation will be parked adjacent to Shake Shack.
#FlowerPop at Seaport
60 Seaport Boulevard Boston
In a nod to WS’s 23-acre development in the Seaport and the ever-exciting transformation the neighborhood is undergoing, #FlowerPop will be an aerial visual as flowers from Wildfolk Studio take over an excavator located near Courthouse Square. Look for painted and non-painted sun palms, palm leaves, soft blooms in roses, peonies, ranunculus, as well as textured pieris japonica, flowering branches, spirea and greenery.
#FlowerPop at The Street
55 Boylston Street Chestnut Hill
When a Baby Grand piano meets fresh petals at The Street, beautiful things happen. Working with Boston Pollen, The Street’s piano will be overflowing with nearly 1,000 anemones, French tulips, ranunculus, peonies, roses and other spring blooms. Look for #FlowerPop next to The Green, near lululemon and Shake Shack.