Grubhub Data Sheds Light on the Nation’s Most Popular Healthy Eating Plans

Paleo reigns supreme in order data showcasing the dominance of popular healthy eating plans nationwide, including city-by-city and gender breakdowns.




 

With summer approaching and fitness on the minds of people across the nation, Grubhub, the nation’s leading takeout marketplace, today announced the results of a study of the most popular healthy eating plans in the United States. Results from this study showed significant differences in healthy eating preferences between genders, as well as cities.

Some key takeaways from the study include:

Paleo reigns supreme: Eating “paleo” is the most popular healthy eating choice across the nation. Paleo orders increased by 370 percent in 2016.

Seattle residents love food choice (but not gluten!): Seattle residents order food tailored to specific eating plans more than any other major city in the country. Within this health-conscious city, the most popular eating plan is a gluten-free diet — ordering dishes that fall within this category 367 percent more than the rest of the nation.

Men and women just can’t agree…on food: Fitness-conscious males are most likely to eat a low-fat diet, while females favor a juice cleanse.

“Grubhub works hard to bring the broadest, best set of restaurant choice to millions of hungry people,” said Barbara Martin Coppola, Grubhub’s CMO. “Our vast restaurant network offers a variety of choice that means it’s just as convenient to order low-fat, vegan food for lunch as it is to place a pizza or cupcake order for an office party! So whether our diners are eating a paleo, raw food or gluten-free diet — or treating themselves to ice cream — we’re there to fuel their bodies and souls.”

 

Methodology:

Grubhub analyzed orders related to the most popular healthy eating plans in the United States:  paleo, raw, juice cleanse, vegan, gluten-free, low-fat, Mediterranean and keto diets. Using a combination of dietary tags and a deep-dive into foods that align with specific eating plans, Grubhub analyzed order data from Jan. 1 to Dec. 31, 2016. In doing so, Grubhub data analysts ranked the most popular eating plans across the nation, as well as the preferred plans by city and gender. 

 

Data Findings Include:

 

Most Popular Eating Plans Nationwide:

 

Paleo — 370 percent increase in orders in 2016 vs. the year prior

Raw — 92 percent increase in orders in 2016 vs. the year prior

Juice cleanse — 89 percent increase in orders in 2016 vs. the year prior

Vegan — 58 percent increase in orders in 2016 vs. the year prior

Gluten-free — 35 percent increase in orders in 2016 vs. the year prior

Low-fat — 21 percent increase in orders in 2016 vs. the year prior

Mediterranean — 7 percent increase in orders in 2016 vs. the year prior

Keto — 5 percent increase in orders in 2016 vs. the year prior

 

Top 10 Major Cities Participating in Popular Eating Plans:

 

Seattle — orders 309 percent more foods related to popular eating plans vs. the of the nation

Portland, Ore. — orders 154 percent more foods related to popular eating plans vs. the of the nation

Dallas — orders 140 percent more foods related to popular eating plans vs. the of the nation

Chicago — orders 94 percent more foods related to popular eating plans vs. the of the nation

San Francisco — orders 74 percent more foods related to popular eating plans vs. the of the nation

Los Angeles — orders 66 percent more foods related to popular eating plans vs. the of the nation

St. Louis — orders 53 percent more foods related to popular eating plans vs. the of the nation

Austin, Texas — orders 44 percent more foods related to popular eating plans vs. the of the nation

Las Vegas — orders 27 percent more foods related to popular eating plans vs. the of the nation

San Diego — orders 22 percent more foods related to popular eating plans vs. the of the nation

 

Most Popular Eating Plans in Major Cities:

 

Miami — juice cleanse

San Jose, Calif. — vegan

Seattle — gluten-free

Dallas — paleo

Houston — paleo

Austin, Texas — paleo

Phoenix — gluten-free

Minneapolis — gluten-free

Portland, Ore. — gluten-free

Las Vegas — vegan

St. Louis — gluten-free

Nashville, Tenn. — juice cleanse

San Diego — vegan

Atlanta — gluten-free

Los Angeles — vegan

San Francisco — low-fat

Boston — low-fat

Chicago — vegan

New York City — low-fat

Philadelphia — paleo

 

Key Differences Between Male and Female Eating Plans:

 

Paleo — ordered 19 percent more by females than males

Raw — ordered 34 percent more by females than males

Juice cleanse — ordered 43 percent more by females than males

Vegan — ordered 23 percent more by females than males

Gluten-free — ordered 23 percent more by females than males

Low-fat — ordered 17 percent more by females than males

Mediterranean — ordered 22 percent more by females than males

Keto — ordered 16 percent more by females than males

 

Gender Breakdown of Eating Plans by Major City:

Seattle

Low-fat — most popular for females

Keto — most popular for males

 

Portland, Ore.

Low-fat — most popular for females

Vegan — most popular for males

 

Dallas

Low-fat — most popular for females

Raw — most popular for males

 

Chicago

Raw — most popular for females

Low-fat — most popular for males

 

San Francisco

Raw — most popular for females

Low-fat — most popular for males

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