Viola Lovely, WenhamPhilosophy: Relevant, everyday style that is elevated yet relaxed, with a focus on subtle details that differentiate.
What’s New: New designer Rokh as well as Crista Seya, Eckhaus Latta, and Maryam Nassir Zadeh.
Standout Quality: Emerging designer exclusives and collaborations as well as personalized styling services and in-store client experiences.
Trend: At Viola Lovely, the focus is less on “trend” and more on designs and complementary styles that clients will repeatedly reach for.
148 Main St., Wenham (with additional locations in Concord and Boston), 978-468-1775, violalovely.comCoCo Collection, AndoverPhilosophy: Owner Nancy Dube is always looking for just the right mix of clothing and accessories for her customers. Trends come and go, and Dube looks for clothes that are fashionable, wearable, and as full of life as the women who wear them. Couple that with the personal collections she has with customers, and CoCo Collection is a special place to shop.
Standout Quality: Boutique shopping at its best, offering contemporary clothing and accessories with outstanding personal service. You’ll find everything from the perfect party dress to a great t-shirt and jeans.
Trend: A team of talented stylists who love to take a single piece of clothing and style it in multiple ways for different looks and vibes. Day to night, casual to dressy, classic to a bit trendier. Creative styling is a full-time passion.
8 Main St., Andover, 978-470-0632, CoCo Collection Facebook Page
Wheat, NewburyportPhilosophy: Offering a casual luxury lifestyle where the West Coast meets the East Coast in the heart of charming Newburyport.
What’s New: Everything! Wheat opened last fall and has been delighting customers since day one.
Standout Quality: You can find something for everyone. The boutique includes versatile women’s wear, fine jewelry, unique gifts, and a children’s section.
Trend: A mix of classic brands like Paige, Monrow, and Hanky Panky, alongside new favorites such as State & Manor and Frank & Eileen.
8 Inn St., Newburyport, 978-500-3466, wheatboutique.com