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This year’s Super Bowl Sunday marked the 12th Annual Polar Plunge with over 300 dedicated participants. The plungers helped raise funds for three local nonprofits: North Shore Community Development Coalition (CDC), the Salem Education Foundation, and Lifebridge/River House. Held at Lynch Park in Beverly and Winter Island in Salem, this year’s Polar Plunge raised over $42,000 for the organizations.



“A Polar Plunge represents strength and community coming together for a good cause. We have had so much success over the years with this event because of the community support. Each year I am more inspired when I see what these people do for their community,” says Mickey Northcutt, North Shore CDC’s CEO.

North Shore CDC, Salem Education Foundation, and Lifebridge/River House are so grateful to the local schools and individuals who participate in and support the annual plunges. North Shore CDC has continued its traveling trophies tradition for the competing schools. The Plunge Cup, for the school that raised the most money and the Big Splash award for the most number of students plunging were awarded to Ayers/Ryal Side School in Beverly. In Salem, both awards were won by Collins Middle School.