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Simon Property Group Introduces Lifestyle Blog as Platform to Highlight Local Trends

This season, Northshore Mall is in search of a fashion forward shopper as the mall’s Simon Style Setter.  This cutting-edge fashion blogger will spotlight ready-to-wear trends and provide mix-and-match tips and hints for fashion and beauty aficionados alike.

Northshore Mall is looking for an up-and-coming blogger to join their team this summer to share tips, trends and the latest looks from the mall. The selected fashionista will divulge his or her fashion diary to Boston area residents and illustrate how to wear the season’s hottest trends around town.

Tailored for style-loving shoppers on any budget, the Simon Style Setter will receive insider access to beauty and fashion events, exclusive sneak peeks and more in exchange for doing what they do best – shopping and sharing all about it.

Northshore Mall’s Style Setter will join a team of trendy bloggers from across the country, including already established fashionistas from the Burlington Mall in Boston, King of Prussia Mall in Philadelphia, and Lenox Square in Atlanta.  In addition to adding a fashion blogger at Northshore Mall, Simon is also strengthening its online fashion presence by recruiting a total of 40 Style Setter bloggers nationwide.

Feeling up to the challenge? Trendsetters who find the joy in wearable trends and have an eye for panache are encouraged to visit  

The application will be available through March 1st.