Subscribe Now

The 12-mile stretch of neon is a passageway for some-a gateway, of sorts, to the North Shore-a landmine of memories for others. Nestled between the chain stores are a handful of famous landmarks, long-run businesses-many with original owners, all with their original signage-holding fast to their piece of one of the state’s most traveled, and storied, roads. Photo Essay by Bob Packert - Text by Alyssa Giacobbe