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The Magazine

Northshore October 2025
Joe Faro, founder and CEO of Tuscan Brands, was at a conference in Chicago when he overheard a group of investors talking about a potential acquisition of Buitoni Food Company, the Italian food brand founded in Tuscany in 1827. Faro knew the company had hit a rough patch, and he thought he might be the person to revitalize a brand that had once been synonymous with culinary craftsmanship. “I’m not a genius,” Faro says. “But I am a pasta maker.” In September, Faro announced that he and his partners were buying Buitoni. The move not only represents an expansion of Tuscan Brands’ manufacturing arm, but it’s also a full-circle
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