SPONSORED CONTENT IN PARTNERSHIP WITH UNCHARTED
You know that feeling when you find a place so good you immediately tell your friends about it?
That’s Uncharted. The perfect pair of jeans, something that makes home feel a little cozier, a gift that says exactly the right thing — it’s all here.
And if you grew up on the North Shore, you grew up with The Paper Store. Uncharted is the brand’s next chapter — everything you loved, now with room for so much more. The shelves are packed with brands you already know — Free People, Strawflower, Cape Cod Jewelry, Marin, Bombas, Touchland, Owala, Tree Hut — plus new favorites you haven’t met yet, and a rotating mix of clothing, accessories, beauty, home décor and more!
Gifting is kind of their thing. Whatever the occasion, you’ll find something they’ll actually love — and then you can take it one step further. Initials on a bag, a name stitched on a pouch, a date engraved on the back. A few minutes at the counter, and it’s one of a kind.
Oh — and they do ear piercing. First piercing for your kid, a birthday you want to remember, or just a Saturday when your friend says ‘should we?’ and you say ‘yes.’ Come in together, leave with matching studs and a story.
For longtime Paper Store shoppers, it’ll all feel familiar in the right ways — and brand new in the rest. Bigger, more fun, built for exploring. It’s the place you stop in for one thing and leave with five.
But this isn’t just a store you visit — it’s one you want to hang out in. With a full calendar of events on the way, there’s always going to be a reason to come back and see what’s new.
The doors are open, but the real party is still coming. On October 3, Uncharted celebrates its Grand Opening with an event inspired by a perfect autumn day in New England — seasonal treats, giveaways, surprises, and local partners. Everything you love about fall, all in one place.
Grab a friend, make an afternoon of it, and come see what everyone’s talking about.
UNCHARTED BEVERLY
65 Dodge Street, Beverly, MA — Now Open