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The Magazine

Northshore October 2025
There’s no way around it, The Hotel Salem is just cool. From the hip midcentury décor to its location along the pedestrian mall in downtown Salem, it’s a must-visit for both travelers and locals. Born out of the former Newmark’s department store space, Lark Hotels is responsible for breathing new life into this landmark. As Lark founder, CEO, and principal Rob Blood puts it, “It’s really exciting to take a historic building into the next chapter,” and there’s no better place to do that right now than in a vibrant, urban center like Salem where so much is happening. At this boutique hotel with 44 rooms, guests can choose
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