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The Magazine

Northshore October 2025
It all started in 2005 at the Savannah College of Art and Design, where fashion-forward freshmen Ariel Lilly and Christina Coniglio met and bonded over a shared dream: to start a women’s clothing line. Soon after, the pair began brainstorming ideas to make that dream a reality. Although launching their own line was always the ultimate goal, Lilly and Coniglio agreed that some work experience first would be a solid foundation. "Going out and working for other people [would give] us that extra push with the business side of things," says Coniglio. After graduating, both women worked in New York City—Lilly, an Andover native,
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