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The Magazine

Northshore October 2025
  Counter shines like a welcoming beacon on Salem’s Essex Street pedestrian mall, awash in vibrant colors and midcentury modern décor. Housed in the former Newmarket Department Store and drawing inspiration from its space, Counter features unobstructed floor-to-ceiling plate glass windows that bring much-needed vibrancy to the thoroughfare, which is surprisingly sleepy come 5 p.m. Inside it feels like an exclusive party, but everyone is invited. The centerpiece 20-seat counter, lined with shiny round blue leather stools, is evocative of an old-time soda fountain, but with the wholly modern addition of USB charging ports fo
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