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The Magazine

Northshore October 2025
If you’re a design enthusiast, you’ve likely heard of Joss & Main, a home décor brand known for its mix-and-match style look. It’s a specialty brand of Wayfair Inc., along with AllModern, Birch Lane, Perigold, Wayfair, and Wayfair Professional for business owners. After years of operating its brands exclusively online, Wayfair Inc. has decided to complement the e-commerce experience of its customers by opening physical stores for all of its brands. To wit, the first AllModern store opened last May at MarketStreet Lynnfield, with a second opening last November at Legacy Place in Dedham. The first Joss & Main store opened at The
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