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2020 Jewelry
Editors’ Choice

Tesoro Boston


With an incredible selection of gems and incredible customer service, you'll want to start collecting—and wearing— their fine jewelry.

149 S. Main St., Middleton, 978-539-8720,

Readers’ Choice

Royal Jewelers


Royal Jewelers is a small-town jeweler with a world-class reputation. Its products rival those of any urban shop, thanks to the owners’ dedication to seeking out the latest trends and designs, from the classic to the unconventional. What really stands out, though, is the personal service, whether you’re in the market for a modest, everyday bracelet or a stunning diamond engagement ring.

58 Main St., Andover, 978-475-3330,

+Pandemic Pivot

Tesoro Boston

Even before the pandemic hit, the reasons for choosing Tesoro were always clear: stunning designs, conflict-free and lab-grown gem options, and high-end service. Tesoro’s dedication to combining the natural beauty of gems and metals with modern techniques and technology means their jewelry always has an inimitable style and grace.

Now, however, there’s even more reason to appreciate having the shop in our community. Tesoro has long been a supporter of the Greater Boston Food Bank, the regional organization that supplies food to a network of food pantries throughout the state. So when the coronavirus shutdowns caused a severe economic downturn and demand at food pantries soared, Tesoro took action. Since early May, the shop has been donating 10 percent of the proceeds from sales of its adorable and practical vegan leather clutches to the food bank.

The store has also adapted its operations so customers can keep commemorating special events with beautiful jewelry. Tesoro created a virtual consultation system that allows shoppers to view jewels, talk design, and collaborate on custom pieces, all from a safe, virus-free distance. When the piece is complete, curbside pickup makes receiving your new jewelry as safe as designing it was. The process works so well that several couples managed to design rings and get engaged—or even married—all while keeping their social distance.

The store is now making in-person appointments as well, but will keep the virtual appointment system going as well to maximize shopper and staff safety. As always, Tesoro strives to make the process fun, relaxed, and informative, so even customers new to the world of high-end and custom jewelry can feel comfortable and involved.

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