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The Magazine

Northshore October 2025
Bob Parlee takes an idea for a bicycle and turns it into an international phenomenon. By Alexandra Pecci. Photography by Joel Laino.Bicycle designer Bob Parlee might tell you that he never really went to school; that he just enjoys building things and figuring them out. But then his wife Isabel is likely to interject."You understate your talents," she says, tilting her head toward her husband. They're both wearing jeans, leaning back into swivel office chairs, exuding an easy, casual friendliness. "He's incredibly talented at making things and fixing things, seeing how things work, and coming up with really good solutions," she says.Among cyc
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