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The Magazine

Northshore October 2025
It’s a tough time for the craft beer industry. Brewers remain in a recovery state from the COVID-19 pandemic; material costs have risen over two years of inflation; consumers are drifting toward beer alternatives, like nonalcoholic beer and hard seltzer, whether for health reasons, monetary ones, or both. Faced with this combination of market forces, breweries are either shuttering or merging with other companies to sustain their businesses. Beverly’s Matt Smith has approached this volatile environment with an innovation: taking beer to his customers instead of having his customers bring themselves to his beer. Smith’s brewing projec
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