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The Magazine

Northshore October 2025
Russell Sherman’s photograph once hung by the fish counters at Whole Foods stores. He was even a bit of a celebrity, getting calls from friends whenever people they knew bought some fish from his 72-foot trawler, the Lady Jane, at the high-end grocery chain. "I was proud to be [selling in Whole Foods]," says Sherman, who’s been fishing for 30 years and selling to Whole Foods at its Pigeon Cove processing facility in Gloucester for six. "I thought I was elite—Whole Foods consistently paid the best money in town. They only wanted certain boats with high-quality fish and people that were easy to get along with." The rec
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