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Northshore October 2025
  It might sound strange to call an entire city a “hidden gem,” especially one as big as Peabody. After all, Peabody is home to the Northshore Mall, making the city one of the region’s largest and most popular shopping destinations. But be- yond the mall and the rush of Route 114 is a different Peabody, a city that celebrates its ethnic diversity and history while also revitalizing its Main Street district to bring new life—and new people—to its downtown. “We do not want Peabody to be thought of as a pass-through town,” says Mayor Ted Bettencourt. “We want to make it a destination.&rd
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