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In November, the Massachusetts Cultural Council (MCC) designated downtown Newburyport as the 19th cultural district in the state and the fifth on the North Shore. Working to achieve the new designation brought together a wide variety of community organizations, which may result in a cohesive marketing plan that has been lacking, says Lois Honegger, Executive Aide to the Mayor and administrator for Arts, Tourism, and Cultural Affairs. “I’ve always believed the city could promote itself in a better way,” says Honegger, who was instrumental in creating the new district. “We are now working to umbrella [our] many activ
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