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Bella Sera Bridal & Occasion (Danvers, MA) announces their acquisition of The Crowning Touch (New Bedford, MA), a pageant shop on the South Shore.

“For so many reasons, and on so many levels, this acquisition made perfect sense for us,” says Lisa Almeida, Co-Owner of Bella Sera Bridal & Occasion. “The Crowning Touch was looking for a new home for their business and we felt we could take the already beloved brand to the next level. We look so forward to meeting former and new contestants and their families to begin relationships that will last for years to come. The gowns for this season are absolutely jaw- dropping and we can’t wait to reveal them at our store!”

Following this acquisition, Bella Sera Bridal & Occasion has also become the official gown sponsor for the Miss Massachusetts USA®, Miss Maine USA®, and Miss New Hampshire USA® pageants – all state preliminary pageants to Donald Trump’s national Miss USA® pageant and worldwide Miss Universe® pageant. “We feel proud to be associated with Donald Trump’s organization,” says Heidi Nicholson, Co-Owner of Bella Sera Bridal & Occasion. “He is a successful business man whose support of the Miss USA® / Miss Universe® organization empowers young women by allowing them the opportunity to achieve philanthropic and personal ambitions – a philosophy that we fully agree with.” Laurie Clemente, Owner of the Miss Massachusetts USA®, Miss Maine USA®, and Miss New Hampshire USA® state pageants adds, “Clemente Productions is thrilled to begin this new partnership with Bella Sera Bridal & Occasion to jointly support delegates as they advance their professional and humanitarian goals.”

The Crowning Touch has long been a top choice for pageant contestants across New England for many years. “I am confident that the brand I have built will be upheld as Bella Sera Bridal & Occasion carries on this legacy,” says Maria Neves, founder of The Crowning Touch. “I also started with just a bridal shop and pageants were a natural transition for my business as it will be for Bella Sera Bridal & Occasion. With both bridal and pageant gowns, you are trying to make a young woman feel her best on an important day. In my thirty-years of business, I have met some of the most wonderful and driven young women. I know they will find this extremely rewarding.”