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  Bella Sera Bridal & Occasion (Danvers, MA) announces their acquisition of The Crowning Touch (New Bedford, MA), a pageant shop on the South Shore. “For so many reasons, and on so many levels, this acquisition made perfect sense for us,” says Lisa Almeida, Co-Owner of Bella Sera Bridal & Occasion. “The Crowning Touch was looking for a new home for their business and we felt we could take the already beloved brand to the next level. We look so forward to meeting former and new contestants and their families to begin relationships that will last for years to come. The gowns for this season are absolutely ja
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