David Nicholas International, Andover
Philosophy: Empower clients to celebrate their own unique individuality and help them feel great about how they look.
What’s New: DNI cosmetics collection for flawless skin and color that’s just right for you—including liquid concealer that “bonds” to the problem, colorless HD powder for weightless setting power, and ultra-matte lip gloss for all-day wear in the newest nudes.
Standout Quality: The ability to tune in to an individual’s comfort level and address their personal concerns with cosmetics while educating them about how they see themselves.
Trend: Undetectable coverage with minimal to no maintenance and soft focus color for eyes and cheeks. Brows are full and lashes are still going strong. Lips are matte and pouty, natural and dramatic, and glosses and balms are a nice “quick draw” when on the go to finish the look!
Suite Bella, Peabody
Philosophy: Provide excellent customer service and enhance every client’s individual beauty.
Standout Qualities: Beauty service in the comfort of your own home. Expertise in bridal, prom, fashion shows, photo shoots, sweet 16, and other special events. Suite Bella also offers hands-on group and private makeup workshops that teach all forms of beauty application. They travel to clients in Massachusetts at the location of your choice.
What’s Unique: Suite Bella has a team of three makeup artists, allowing them to book large events in any location in Massachusetts.
Insider Tip: Mention Northshore magazine and receive 20 percent off your first service.
Trend: Connecting with clients via social media platforms like Facebook and Instagram by sharing beauty tips and beauty looks.