Editors’ Choice
GoodHearts Children’s Shop, Reading
From school clothes to special occasion wear, GoodHearts offers high-quality clothing that’s both fun and functional. The shop is particularly known for holiday outfits and First Communion dresses, helping families find the perfect look for their biggest days. The owners are themselves the mothers of young children, so they bring a high level of insight and understanding to every customer interaction. 642 Main St., Reading, 781-942-9700, goodheartsshop.com
Readers’ Choice
Lively Kids, Newburyport
Owner Erin French describes herself as a mom who can’t get enough cute kids’ clothes, and her shop brings this attitude to life. Playful prints, fun colors, and high-quality brands let you outfit your kids for everyday life in style. A collection of clothes for tweens ensures that older kids aren’t left out of the fun. 18 State St., Newburyport, 978-465-7650, livelykid.com