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On Friday, November 23, most Simon Malls across Massachusetts will open their doors at 12:30 a.m. to launch the holiday shopping season!  This marks a change from last year’s 4:00 am opening for most Simon malls in the region.


Mall at Chestnut Hill and Copley Place will open at 9:00 a.m.  All Simon Malls in New Hampshire – Mall of NH, Pheasant Lane Mall, The Mall at Rockingham Park and Fox Run Mall – will open at Midnight on Black Friday.

The malls will remain open until 10:00 p.m. to give shoppers all the time they need to take advantage of the holiday sales and promotions offered on Black Friday.

Shoppers can expect the following at Simon malls:

  • Simon’s free Simon iPhone application that allows shoppers to check mall hours, special deals and promotions, download maps and directions, check gift card balances instantly, and much more.
  • Greeters: All Simon Malls will have greeters on Black Friday and some will have them during peak shopping times during the entire holiday season; the greeters are a great resource for shoppers to check in to get the latest and greatest information about the deals and promotions being offered that particular day.
  • The malls are hosting its Rejuvenation Station again this holiday season so shoppers have a place to unwind in big comfy chairs and sofas, take advantage of free WiFi, and experience a more indulgent shopping environment than ever before.
  • Gift Wrap stations benefiting various local charities are offered.
  • Holiday Entertainment: Local holiday entertainment including carolers, choral groups, and other merry-makers will perform for holiday shoppers, adding to the festive holiday family environment.
  • Santa and Holiday Pet Photos will be available to families to capture the moment. Times differ from mall to mall; check and/or each mall’s Facebook page for ongoing updates.
  • The American Express®/Simon Giftcard is a groundbreaking gift card available at Simon Malls across New England. The card comes in festive holiday designs, comes with no monthly fees or expiration date on funds, and is available in any denomination between $20 and $500.

Simon Malls include:

South Shore Plaza

250 Granite Street

Braintree, MA 02184


Burlington Mall

75 Middlesex Turnpike

Burlington, MA 01803


Northshore Mall

210 Andover Street

Peabody, MA 01960


Liberty Tree Mall

100 Independence Way

Danvers, MA 01923


Square One Mall

Route 1 South

Saugus, MA 01906


Arsenal Mall

485 Arsenal Street

Watertown, MA 02472


Auburn Mall

385 Southbridge Street

Auburn, MA 01501


Solomon Pond Mall

601 Donald Lynch Blvd.

Marlborough, MA 01752


Cape Cod Mall

769 Iyannough Road

Hyannis, MA 02601


Emerald Square Mall

999 S. Washington St.

N. Attleboro, MA 02760