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Salem, MA, March 17, 2009 – This spring, B&S Fitness, the largest provider of fitness programs on Boston’s North Shore, is offering its seventh annual triathlon-training program in partnership with Salem Parks and Recreation. The program is the only one of its kind in the area, and one of the most comprehensive triathlon training programs in all of New England. Beginning May 9th, 2009 at Salem State College, B&S Fitness will be starting the twelve-week tri-training program which will be led by USAT Certified Coaches. The training program is geared to beginner- and intermediate-level triathletes.

Brandi Dion, co-owner of B&S Fitness stated, “We started this triathlon training program seven years ago, and in that time, we have coached over five hundred triathletes who have successfully completed the sprint distance Salem Witch City Triathlon, an event that we at B&S Fitness were instrumental in creating.”  She goes on to state that, “Many of our beginners have gone on to compete in numerous other triathlons, including longer races such as Olympic, Half Ironman and even Ironman distance triathlon events.”

Kim Bird, one of the many athletes who have participated in the B&S Fitness training programs from the beginning said, “When I started the tri-training program my first year, I was a bit unsure of what to expect. I was thrilled to find many beginners like myself, and I was able to learn critical skills. Plus, the group was so supportive – I became very close friends with many of the participants, so for me, it was way more than just triathlon training.” She goes on to state that, “Since that first year, I have gone on to compete in many triathlons including my first Half Ironman triathlon last summer which is a huge accomplishment for me.  I honestly don’t think I would have gotten this far without the support and the training I received with the B&S Fitness tri-training program.”

The B&S Fitness tri-training program starts at 9am on Saturday, May 9th, 2009 at Salem State College.  The program lasts for the twelve weeks, offering 4-5 coached workouts per week leading up to The Witch City Triathlon, which will be held August 2nd, 2009 at Forest River Park in Salem, MA. The Witch City Triathlon event includes a .5 mile ocean swim, a 13 mile bike ride, and a 3.1 mile run. The B&S Fitness tri-training session preps athletes for each of the events and also includes education and training tips related to sports nutrition, sports therapy, as well as sports psychology.

For more information on the B&S Fitness triathlon training program and specifics about the event, please call Brandi Dion at:  (978) 204-8588, or visit:

About B&S Fitness Programs LLC: B&S Fitness, based in Salem, MA is the largest provider of professional quality fitness programs on the North Shore of Boston. Voted “Best New Business” in Salem for 2005, B&S Fitness provides unique programs for all fitness levels – from novices to seasoned athletes. The company’s owners are schooled in exercise science and hold various coaching and fitness certifications. B&S Fitness programs include the largest boot camp program in the region, Psychofitt™, Powerfitt™, weekend warrior, yoga, endurance swim programs, competition training for triathlons, marathons, duathlons, as well as personal fitness training and corporate boot camps. They also provide specialized fitness programs for men, women, and youths. Wholly owned B&S Fitness subsidiaries include B&S Sports Science and North Shore Boot Camp Co. For a complete list of B&S Fitness programs, go to: