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The Magazine

Northshore October 2025

Mortillaro Lobster in Gloucester

This renowned lobster wholesaler pampers crustaceans before sending them to destinations around the world.

Tiffany Raiford
It begins with fresh ocean water, drawn from the churning tides off Gloucester’s coast. “The ocean’s salinity is already perfect,” says Gino Mortillaro, general manager at Gloucester’s Mortillaro Lobster Inc. “People that have a problem with salinity are land locked or make their own water and add salt. Our salinity is on the money.” It’s also only part of an elaborate science that makes Mortillaro a renowned lobster wholesaler. The water that fills the company’s massive tanks passes through natural dolomite stone mined in upstate New York and Canada. The jagged rocks remove environmental pollutants, but they also foster
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