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2018 Toy Shop

Editors’ Choice

Eureka Toys, Newburyport Philosophy: Owner Nancy Streeter’s goal is to create a store full of toys that educate the child and stimulate the mind. Standout Qualities: Eureka Toys looks beyond mass-market trends when choosing its inventory, so shoppers can always find something unique. The selection includes toys that encourage outdoor play, sensory exploration, musical experimentation, and problem-solving. Insider Tip: Looking for a gift? The Eureka staff will guide you through the store and help you find just the right toy for your special kid. 50 Water St., Newburyport, 978-465-9359,  

Readers’ Choice

Dragon’s Nest Toys, Newburyport Philosophy: The aim of Dragon’s Nest Toys is to create an experiential, immersive experience where shoppers can discover—or rediscover—a new favorite toy or game. Standout Qualities: The store offers a combination of traditional toys, classic books, and up-to-to-the-minute favorites (yes, they do stock Slime). What’s Unique: An in-store mural by an Amesbury artist depicts knights, a dragon, and other fantastical creatures, perfectly setting the stage for adventure. 31 Market Square, Newburyport, 978-462-8802,
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