Eureka Toys, NewburyportPhilosophy: Owner Nancy Streeter’s goal is to create a store full of toys that educate the child and stimulate the mind.
Standout Qualities: Eureka Toys looks beyond mass-market trends when choosing its inventory, so shoppers can always find something unique. The selection includes toys that encourage outdoor play, sensory exploration, musical experimentation, and problem-solving.
Insider Tip: Looking for a gift? The Eureka staff will guide you through the store and help you find just the right toy for your special kid.
50 Water St., Newburyport, 978-465-9359, eurekatoys.com
Dragon’s Nest Toys, NewburyportPhilosophy: The aim of Dragon’s Nest Toys is to create an experiential, immersive experience where shoppers can discover—or rediscover—a new favorite toy or game.
Standout Qualities: The store offers a combination of traditional toys, classic books, and up-to-to-the-minute favorites (yes, they do stock Slime).
What’s Unique: An in-store mural by an Amesbury artist depicts knights, a dragon, and other fantastical creatures, perfectly setting the stage for adventure.
31 Market Square, Newburyport, 978-462-8802, dragonsnesttoys.com