As part of its Spring 2017 More Than Pink movement in support of Susan G. Komen, Burlington Mall announced that it will be participating in project:OM, the world’s largest yoga event, created by renowned yoga brand Manduka, in partnership with Susan G. Komen.
Taking place Mother’s Day Weekend – May 12-14, 2017 – the one million person yoga event aims to unite individuals, families and the collective yoga community to raise funds to support Susan G. Komen and its Bold Goal of reducing breast cancer deaths by 50 percent in the next decade. More than 60 Simon Malls, The Mills and Premium Outlets will host project:OM events, many of which will be taught by Manduka-approved instructors. A suggested $10 donation from each participant will benefit Susan G. Komen.
“Hosting a project:OM yoga event is a unique way to celebrate health and wellness during Mother’s Day weekend,” said Emily Hoang, Director of Marketing and Business Development at Burlington Mall. “The suggested $10 donation to participate will go to Susan G. Komen, making the event even more meaningful. We look forward to seeing Burlington Mall transformed into a yoga studio on Saturday, May 13th.”
“We are incredibly excited to be working with one of our premier partners, Simon, on project:OM,” said Susan G. Komen’s Senior Vice President of Development Christina Alford. “Working in conjunction with our vast network of affiliates across the country, Simon is integral in helping us spread the word about the positive effects of yoga for those facing breast cancer, while moving us closer to achieving our Bold Goal.”
To register for Burlington Mall’s project:OM event, taking place on Saturday, May 13th at 9:00a.m. at Center Court, Lower Level, visit:https://www.manduka.com/projectom/class/id/72. The class at Burlington Mall is hosted in conjunction with Athleta taught by Embody Fitness. Following the class, yogis are invited to the Athleta store for refreshments and special offers.
Other Spring activities in support of Susan G. Komen include:
Discount Card Program: In exchange for a $10 donation to Susan G. Komen, shoppers will receive a Discount Card, available at Guest Services, providing 15 to 25 percent off one item at each participating retailer. All Discount Card donations go to Susan G. Komen.
As of April 2017, Simon has raised $719,460 in support of Susan G. Komen, all generated through the support and participation of shoppers, retailers and employees.
*From October 1, 2016 to September 30, 2018, Simon is proud to support Susan G. Komen® and, with the help of generous individuals like you, will guarantee a contribution of at least $1,000,000 for each year of the program in connection with its various fundraising initiatives, including its discount card program, promotion of Komen’s Race for the Cure®, and promotion of Komen’s Do-It-Yourself fundraising platform.