Lauri Chertok's Measuring Up App

There’s an end in sight to those nerve-fraying shopping sprees with crying kids in tow. The day Lauri Chertok momentarily lost her young son in a clothing store was the same day she vowed never to take her children shopping with her again. She stuck to this plan for years, until she determined a better solution—her Measuring Up app. With an extensive background in the fashion industry, Chertok applied her retail knowledge and experience as a mother to designing an app that instructs users on how to correctly measure children (and adults) to ensure a perfect fit. Employing a simple system for measuring key parts of th

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Lauri Chertok makes kids shopping easier with her Measuring Up App.

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