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The Magazine

Northshore October 2025
What do GBH, MassBio, the Peabody Essex Museum, Boston Athenaeum, Ocean State Media, and The Trustees of Reservations all have in common? They’re New England–based legacy organizations that have turbocharged for the evolving digital age thanks to a six-person team helmed by Marblehead local, Mark Minelli. “One of the wonderful things about working with organizations in New England is that there is this rich history,” says Minelli. “There’s a big difference between acknowledging and leveraging that history and being trapped by it. We typically get hired at pivotal moments for organizations, and we try to figure out how to position
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