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Simon, a global leader in premier shopping, dining and entertainment destinations announced today that Northshore Mall has welcomed several festive pop-up destinations including Zinnekin’s Belgian Waffles, Seaside Allure, Lovepop Cards, Rouge Cosmetics, COA, and Vermont Flannel Company, just in time for the holiday shopping season.

“We are excited to welcome these best of class local pop-ups with New England ties to Northshore Mall, which offers a dynamic retail mix, providing something for everyone”, says Maeve Rice, specialty leasing representative, Simon New England.  “The new pop-ups come at the perfect time of year and will offer unique gift options for every person on your list this holiday season”.


Zinneken’s Belgian Waffles, Now Open

Zinneken’s Belgian Waffles’ original location is in Cambridge, and this pop-up location at Northshore Mall, is a first of its kind. Zinneken’s bakes the best waffles outside of Belgium! The signature waffle, the Belgian Sugar Waffle (aka Liège waffle) is not the ordinary waffle offered in most restaurants in America today. Zinneken’s is made from a dense dough encrusted with imported pearl sugar from Belgium.  When baked in the waffle irons, the dough cooks and the pearls caramelize. This results in a rich, sweet, indulgent waffle.  To ensure freshness, the waffles are baked right in front of you and then topped with your choice of delectable offerings.

Zinneken’s Belgian Waffles is located in the Food Court now through New Year’s Eve.


Seaside Allure, Now Open

Seaside Allure combines elegance with the laid back feel of the ocean. Seaside Allure offers a wide variety of tastes in fashion, accessories, and gifts. From classic nautical to the feel of the finest resorts and something for weekend adventures. Shoppers will find quality brands and unique designs and they always welcome requests and comments for sizes, styles, colors, and brands to help make Seaside Allure a favorite local place to shop!

Seaside Allure is located next to the Food Court.


Lovepop Cards, Now Open

When that one-message-fits-all card just isn’t right, and a text isn’t enough, do something unexpected, send a Lovepop! As seen on ABC’s ‘Shark Tank,’ Lovepop is so much more than a card. The intricate 3D paper sculptures are designed by naval engineers on cutting edge software and hand-assembled for impeccable finish craftsmanship. No matter the occasion or magical moment you are celebrating, Lovepop’s got you covered.

Lovepop will be located near Francesca’s Collections and Bath & Body Works.


Rouge Cosmetics, Now Open

Headquartered in Salem, Massachusetts. Rogue is the chic place to get beauty product and expert makeup and skincare advice on the North Shore.  Rouge offers a carefully selected collection of the finest beauty products from the desired brands. From the hottest makeup brands and most innovative, effective skincare products, to gorgeous women’s fragrances, botanical hair products, must-have nail polishes, and more.

Rouge Cosmetics is located near Brookstone.


COA, Now Open

COA sells real and natural scents that are a refreshing change for people of all ages. The hand-crafted line of Eau de Cologne body sprays smells fresh-as though hand-picked from its original source. COA understands the need for variety and versatility. Try one scent, try multiple; mix and match. Find scents that fit you every day and anywhere you go. COA scents are crafted from the purest natural ingredients and are environmentally-friendly USDA/NOP Organic Certified, Kosher, non-GMO, Gluten/Allergen Free.

COA is located near H & M.



The Vermont Flannel Company, Now Open

The Vermont Flannel Company is a family-owned business with a committed team of employees who have been hand cutting and sewing products in the United States for over 25 years. With five stores and three production facilities in Vermont, the Vermont Flannel Company is bringing their famous flannels to the North Shore. Dedicated to world comfort™ is apparent in each piece of clothing that is sewn.

The Vermont Flannel Company will offer options for adults, children, and dogs, and will be located near Sephora, Upper Level, Nordstrom wing.