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The Magazine

Northshore October 2025
Jillian Gilbride, in her own words, has always had a “passion for fashion.” “I was always the go-to friend to dress my friends, pick out their outfits for them,” she says. “But I never thought I’d be able to make a career out of fashion.” Luckily for North Shore fashionistas, Gilbride proved herself wrong. She just opened her second franchise location of the women’s clothing and accessories boutique Bobbles & Lace at Tuscan Village in Salem, New Hampshire, in November. She opened her first at Assembly Row in Somerville in 2023. Bobbles & Lace, which started with a single boutique in Marblehead in 2008, ha
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