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The Magazine

Northshore October 2025
After years working in marketing and retail buying, Laura Sylvester set her sights on the simple goal of opening her own boutique. The reality of this dream proved a bit less simple. “The idea of starting a brick-and-mortar store from scratch seemed so daunting,” Sylvester explains. She first learned of the concept of a mobile store on a blog that described a popular San Francisco mobile boutique. “I loved the idea!” says Sylvester. “It’s a great way to go where the customers are, and the costs are much less prohibitive than a traditional store.” Unlike the few mobile boutiques she came across in her
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