Subscribe Now

The Magazine

Northshore October 2025
A few times a week, out the window of his Gloucester office, Jake Holbrook sees cars pull over to the side of the road, then watches as people pop out, take selfies including the looming Gorton’s fisherman sign, and drive off. These regular visitors are a testament, he says, to the iconic staying power of a brand that started as a simple fish dealership in the mid 1800s. “People, when they hear Gorton’s, they think of the Gorton’s fisherman,” says Holbrook, the company’s vice president of marketing. “It’s a history we’re very proud of.” This year, leading frozen seafood company Gorton’s is celebrating that history
Already a subscriber (including print subscriptions)? LOG IN HERE

Keep Reading — It's Free to Join

You've reached your limit of free articles this month. Create a free account to continue reading Northshore Magazine content and get our weekly email newsletter.

Want full access and a print subscription? Subscribe now.