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The Magazine

Northshore October 2025
More than 20 years ago, a group of Beverly residents and entrepreneurs decided they wanted something different for their city. They wanted to enhance and promote Beverly as a hidden gem of the North Shore, to give neighbors and visitors a reason to linger at the city’s restaurants and shops. While many people had visited the North Shore Music Theatre and The Cabot, they were less familiar with the city’s historic architecture, the quality and variety of the local restaurants, and the burgeoning art scene. The group created Beverly Main Streets, a nonprofit organization dedicated to the promotion and enhancement of the city, and today,
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