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It all started with a vacation to Hawaii. When Kristen and Ryan Hollingsworth visited there in January 2017, they followed the advice of food celebrity Guy Fieri and stopped into Fresh Catch, a no-frills joint serving poke by the pound. And they were hooked. Pronounced po-KAY, the dish consisting of marinated raw fish—usually tuna or salmon—has been consumed in Hawaii for hundreds of years. Poke is found in supermarkets and convenience stores throughout the islands, and every local has their favorite spot. It was a revelation to the Hollingsworths, however, who had consumed their share of sushi but had never encountered poke before.
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