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The Magazine

Northshore October 2025
There’s something special about how the light shines in Marblehead. “The light here is very bright,” says Diana James. “It’s basically sky and water.” James channels this seaside aesthetic every day as founder, principal, and lead designer at Living Swell, a boutique and design studio in the heart of Marblehead’s Old Town. “It exemplifies coastal elegance,” James says of her curated destination. Living Swell has two components. It’s a boutique carrying home accessories, décor, lighting, rugs, kitchenware, and gifts. But it’s also a full-service interior design studio where James and her team lend their exper
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