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The Magazine

Northshore October 2025
Located in the heart of downtown Newburyport is a new, chic women’s boutique that exudes a cool, casual vibe. This unique destination, Shine, is the creation of owner Erin Postl, a Newburyport resident who did not take lightly the task of opening a store in the little city in which she lives.  Postl had long had in the back of her mind that she’d love to open her own shop someday, but she knew the location had to be just right. Being patient enough to wait for the perfect opportunity afforded her time to carefully consider the store’s concept and the kind of feeling she wanted to bring to life.  When the space at 28 Stat
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