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The Magazine

Northshore October 2025
  Owning something that is genuinely created for you is appealing but can be difficult to find. It is easier to see things you like and go through the familiar motions of clicking and purchasing, and having them show up on your doorstep a few days later. This is just one of the reasons why the concept put forth by O bag, an Italian retailer devoted to creating completely customizable handbags, watches, and accessories is so intriguing.  Josephine Hoppe is the owner of the brand’s new location in downtown Newburyport as well as several sister shops in the region. Hoppe first fell in love with the brand while vacationing i
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