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When we connected during the first few days of 2021, John Andrews of Creative Collective was taking his first break since the rest of the world shut down.  “The day we went into lockdown, we went into overdrive,” he says. The Creative Collective was defining the word “pivot” for other small businesses on the North Shore, helping them put events online, build their branding, and find ways to stay afloat during a bad year they never saw coming.  John Andrews. Photograph by Jared Charney The Creative Collective has about 200 members across the North Shore. These members are creative businesses, artists, museums, and restau
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