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The Magazine

Northshore October 2025
For Mike Lamagna, North Shore native and founder of Long Wharf Supply Co., making a positive environmental impact is very much the heart and soul of his brand. Both the company and Lamagna are fueled by a love for the outdoors and inspired by a childhood spent on the water – much of it on the North Shore. On many of those days Lamagna found himself dismayed at the amount of plastic and waste in the water. He found himself inspired to look for a way to help make the water itself better, and not just by picking up plastic bottles (although he’s certainly no stranger to that). Inspired by a vintage sweater of his dad’s, Lamagna decided
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