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With the inception and growth of their Serenitee Restaurant Group, Mark McDonough and Jeff Cala set out to establish a sense of community and social responsibility-and good food-on the North Shore. By Alexandra PecciMark Mcdonough is perched at the edge of a couch at Latitude 43 Restaurant and Bar in Gloucester, excitedly flipping through a binder filled with charts and graphs about the sustainability of Gloucester fishing. Yes, he's a 70-hour-a-week restaurateur at the helm of Serenitee Restaurant Group. Yes, he has degrees in business, family therapy, and philosophy and religion from MIT, Antioch New England, and Vassar. But the way he expo
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