Altar Ego Yoga Pants

Rebecca McCrensky, founder and CEO of Andover–based Altar Ego Global Fashions, has a fondness for telling stories. The Babson College MBA graduate once served as a buyer for Talbots and as vice president of merchandising strategy for PUMA. In time, she developed an idea for her own business—custom-designed activewear. For information, she turned to an Australian company specializing in digital imaging—they targeted a “Goth” audience. McCrensky also studied the tattoo industry. That was the start of her story-filled venture. Moving through her newly opened shop (across from Whole Foods), McCrensky pulls

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The Magazine

Part fashion designer, part sharpshooting businesswoman, Rebecca McCrensky builds her brand one article at a time.

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